18 March 2015
British Weight Lifting has announced a new partnership with Sportscover, which sees the specialist sports and leisure insurer named as the Official Insurance Partner for the national governing body.
As part of the three year agreement, British Weight Lifting will offer its members exclusive insurance promotions with Sportscover and utilise the company’s channels for promoting weightlifting and para-powerlifting to a wider audience.
This includes via Touchline magazine and Touchline TV, both produced by Sportscover. The Touchline team recently attended the English Weightlifting Championships, video coverage and interviews from which can be found by visiting www.touchline-tv.com, and the next edition of Touchline will focus on the sport, featuring an interview with British Weight Lifting Chief Executive Ashley Metcalfe.
Commenting on the partnership, Ashley said: “We are delighted to announce our new agreement with Sportscover, a world leading and reputable name within the industry.
“Our commercial partnerships are essential to supporting our athletes and also in the development and awareness of weightlifting and para-powerlifting; Sportscover provides British Weight Lifting with another platform from which to promote both sports and also allows us to offer further added value to our members.
“This is a first in a number of new partners that we are engaging with as part of a targeted commercial strategy to underpin the growth of the sport and as the recent findings from Sport England’s Active People Survey show, we are heading in the right direction and it is important that we continue to develop this further. Our partnership with Sportscover will certainly contribute to this and we look forward to working with the team.”
Steve Boucher, Sportscover’s Director of Marketing and International Development, said: “Sportscover is delighted to be named the official insurance partner for British Weight Lifting. Weightlifting in Britain is a dynamic and vibrant sport that is growing in its appeal to a wide range of male and female participants and spectators and we are excited to be able to assist in that growth and development.
“Our mantra is “We are sport” because we provide more than just insurance for sport and, as part of this, we are looking forward to working with British Weight Lifting to help to promote the sports of weightlifting and para-powerlifting through initiatives such as our internet broadcast facility, Touchline TV.”
With over 25 years’ experience of providing tailored insurance solutions exclusively to the sports and leisure market worldwide, Sportscover is also an official partner to UK Sport.
Sportscover is one of the world’s leading sports and leisure insurance services groups with offices in London, Melbourne, Sydney and Shanghai. Using a worldwide broker network, Sportscover specialises in accident, liability, property, contingency and travel insurances for sport and leisure. As a Lloyd’s syndicate, Sportscover Syndicate 3334 benefits from the Lloyd’s market rating and is the only ‘A’ rated dedicated sports and leisure insurer in the world. Sportscover’s main underwriting operations comprise Sportscover Underwriting Ltd, Syndicate 3334, Sportscover Australia Pty Ltd, Sportscover Europe Ltd., Sportscover Insurance Ltd and SCI Capital Ltd.
British Weight Lifting is the national governing body for Olympic weightlifting and Paralympic powerlifting in Great Britain and Northern Ireland.
Part-funded by UK Sport, British Weight Lifting is responsible for preparing athletes to compete in major international tournaments including the European and World Championships as well as Olympic and Paralympic Games. British Weight Lifting also receives funding from Sport England, which is used in support of delivering the national governing body’s mission to get more people involved in the sport at all levels and work closely with gyms and weightlifting clubs across the country to increase participation and awareness.
In Sport England’s Active People Survey 2014, weightlifting was one of few sports to show a significant increase in participation, exceeding the 16+ Strategic Outcome target previously set by Sport England.
In recent years, the elite athletes have enjoyed success with medals won at Paralympic Games, Commonwealth Games, World and World Junior Championships and European Youth Championships.